Iconic Design
Made in Denmark

The EM77 vacuum jug for coffee and tea is a recognized Danish design icon that elegantly combines form and function. Since 1977, the thermos jug in ABS plastic has been produced in Denmark in over 100 different colours and is presented annually in new, elegant shades, allowing you to find the one that speaks to you and your decor.

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„My way of designing is not an intellectual process. My ideas are borne out of my own needs. I don’t want to complicate things, only to make everyday life a little easier.“

- Erik Magnussen, Designer

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Relaunch of a classic

The classic EM serving tray and EM77 jug with lid, designed by Erik Magnussen in 1982 and 1985, are now being revived in four timeless colours. As part of the popular EM77 series, the tray is produced with the same meticulous care as the iconic EM77 vacuum jug in ABS plastic, all in Denmark. With its simple, elegant design, the tray perfectly complements the rest of the EM77 series and adds both joy and functional beauty to your home!

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By relaunching the EM77 jug with lid and EM serving tray, we take a closer look at the Scandinavian colour palette and reinterpret the colours with a modern approach to renewal. They still exude the same timeless elegance and functionality, but with a touch of contemporary refinement, characteristic of good design.

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Shades of Nature

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Our colour palette often draws inspiration from the Scandinavian nature and its harmony between coast, sea, sky, and forest. Colours, each reflecting the Danish landscape, impart a sense of calmness and elegance.

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Find your favorite colour
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BRUS carbonator

“BRUS” is the sound of bubbling and freshly made sparkling water right in your own kitchen.

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