The story behind the AW21 collection is rooted in the book „Stories
from Moominvallly“. The story tells of Moomintroll and Moominmamma,
who are out in the Woods, and it is raining a lot. They are looking for
Moominpappa who has become lost and are looking for somewhere
dry to build a house before winter arrives. In the Woods, they meet
their friend Sniff who would like to come along for an adventure. A big
bird helps them find Moominpappa; he is perched on a large branch,
enjoying the view. They tell Moominpappa of their forest adventures.
They later find the wonderful Moomin Valley where they decide to move
into a blue, round house.