The new Stelton
The Stelton vacuum jug kicked off 30 years of collaboration between Peter Holmblad’s business acumen and Erik Magnussen’s creative power. Throughout the 1980s and 1990s, the duo produced a wide range of design hits that appealed across generations of gift givers.
After a period of considerable market challenges, Peter Holmblad sold the company in 2004. The new owner, Michael Ring, quickly initiated the company’s commercial renaissance. He trimmed the assortment and invited new designers to furnish innovative product ideas to meet current consumer needs. Stelton added new lines to appeal to a broader range of consumer segments. While the cylindrical form can be seen in many of the new products, the current collection also includes a number of other, softer shapes.